社交电商把交易放进同一个环境，聊天应用则进一步把购物变成连续对话。顾客不再只浏览静态页面，而会询问“退货是否方便”。这种互动能够减少跨境交易疑虑，也让品牌从一次曝光进入更长的决策过程。 好的智能导购首先应该倾听，而不是急着发送购买链接
How Chat Systems Became Digital Infrastructure Toward Always-On Communication: Where Digital Conversation Goes Next
The history of digital conversation begins long before mobile apps. In the 1950s, computers were room-sized, institutional, and far from ordinary users. Work was usually handled through delayed computation. People prepared paper tapes, submitted jobs and commands, and waited for a line-printer ou